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BLUE CROSS BLUE SHIELD
PROBLEM
How do we redefine Healthcare to be something that is user-friendly and streamlined?
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You can view the site at:
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*My team and I did not design the website, this is just to get a better understanding of the project, thank you.
![Hypothesis.png](https://static.wixstatic.com/media/dc0e6d_4a79746d32db40c79616161b313c47ab~mv2.png/v1/crop/x_69,y_0,w_1077,h_702/fill/w_460,h_300,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc0e6d_4a79746d32db40c79616161b313c47ab~mv2.png)
SOLUTION
We talked to many people that currently have health insurance to truly understand how to make the experience in a medical clinic better. We knew that Blue Cross Blue Shield was going to build a new clinic, but my team and I needed to understand how to make the experience the best that it could be for the user.
![Woman Presenting.png](https://static.wixstatic.com/media/dc0e6d_9c78f0c031f5421aab79c10bf868b28a~mv2.png/v1/crop/x_0,y_59,w_442,h_248/fill/w_460,h_258,al_c,lg_1,q_85,enc_avif,quality_auto/dc0e6d_9c78f0c031f5421aab79c10bf868b28a~mv2.png)
MY ROLE
I did a lot of research for this project. I set-up a testing environment, put together the testing plan and script and interviewed over 40 people so that the team and client could get answers to their hypothesis. I also helped facilitate co-design sessions with participants and conducted clinic interviews to further understand the different roles of the clinic staff.
Click here to view a Research Plan
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![User Interview.png](https://static.wixstatic.com/media/dc0e6d_2794eddc5a9b439eac75843d5611c779~mv2.png/v1/crop/x_0,y_142,w_1023,h_578/fill/w_460,h_260,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc0e6d_2794eddc5a9b439eac75843d5611c779~mv2.png)
RESULTS
This was a big project with many moving parts and several different teams and companies working on different areas of the project. I learned a lot from the participants, for example, they aren’t ready for much change within the clinic. Better technology doesn’t always equate to a better experience. Patients want to be treated as human beings, they want to be seen in a timely fashion and they want the doctor to spend time with them.
![Spira Care logo](https://static.wixstatic.com/media/dc0e6d_efb0f29e56ba4e859eec1ec871cecc08~mv2.png/v1/fill/w_238,h_60,al_c,lg_1,q_85,enc_avif,quality_auto/dc0e6d_efb0f29e56ba4e859eec1ec871cecc08~mv2.png)
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