Experience Strategy Lead · Kansas City, MO · Remote

I turn ambiguous business goals into experience strategies that move revenue.

Ten years leading experience design and transformation for Fortune 500 enterprises — from $4B business-unit CRM strategy to production commerce launches. Currently a Senior Experience Consultant at Salesforce, previously Lead UX at Boeing. I don't just plan the strategy — I ship it.

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$10B+
Revenue influenced across the Daikin dealer program
262%
Increase in new dealer leads at Daikin
83
User interviews in a single discovery
10+ yrs
Enterprise UX & strategy experience
Enterprise experience across
SalesforceDaikinBoeingEmersonCrowdStrikeRocheCumminsExamWorksAT&TDisney
Selected Work

Strategy with receipts.

Enterprise engagements where experience strategy produced measurable business outcomes — not just artifacts.

Daikin Flagship · Multi-Year Program HVAC Manufacturing

Dealer experience transformation — 15 sites unified into one portal

Multi-year Salesforce program reshaping how the world's largest HVAC manufacturer serves its dealer network. As Experience Architect, standardized the cross-functional "4-in-a-Box" delivery model and led both the Experience Cloud (partner portal) and Service Cloud workstreams — unifying 15 sites into a single dealer portal and carrying commerce UI (PLP / PDP / navigation) through a successful production go-live.

Role: Experience Architect — Experience Cloud & Service Cloud workstream lead

🔒 View full case study →
262%
Increase in new dealer leads
56%
Faster case resolution
59%
Lower dealer attrition
$4M+
Annual savings
Emerson Strategy Lead Work CRM Transformation · "North Star"

From order-taker to insight-driven operating model

Led the Experience Design workstream on a CRM DNA transformation for a global fluid & motion control manufacturer. Authored the current-state journey and a multi-phase future-state walkthrough — executive and operational variants, each phase tied to explicit value drivers — and presented the vision in the final executive readout.

Role: Experience Design Workstream Lead — 14-week discovery, 102-story SOW mandate

$4B
Business unit in pilot scope
4–7%
Organic revenue growth target
102
User stories authored
Cummins Global Commerce

Global commerce experience, grounded in 83 interviews

Ran large-scale discovery and Jobs-to-be-Done co-create workshops, then delivered the full eCommerce design set — landing, product search, PDP, checkout, account — inside a reusable design system. The deliverables became the template for subsequent manufacturing commerce engagements across the practice.

Role: Experience Lead & Researcher

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83
User interviews across 5 regions
5
End-to-end commerce flows delivered
Reused
As practice-wide templates
CrowdStrike AI Experience Cybersecurity

Falcon Bot — AI-assisted support experience

Designed the conversational support experience for CrowdStrike's Falcon Bot across multiple release phases — shaping how security professionals get answers, surface knowledge articles, and escalate to humans without losing context.

Role: Experience Designer — Falcon Bot 1.5 through Phase 3

3
Release phases designed
AI-first
Conversational support model
Roche Diagnostics Pharma & Life Sciences

Mobile enablement, solo-delivered on a fixed clock

Solo-owned a fixed-scope mobile engagement after the technical architect rolled off: mobile homepage, simplified voice-to-text call logging, account summaries and related-list configuration — plus the UAT script and technical knowledge-transfer documentation to land it cleanly.

Role: Solo Experience Designer — design through technical handoff

160 hrs
Fixed engagement, full scope delivered
1
Designer owning design → UAT → KT
ExamWorks Strategy Lead Work National Healthcare / IME

80 fragmented documents → 14 governed templates

Standardized a fragmented, multi-brand document library into a scalable generation system — token / conditional-block / custom-metadata architecture, design workshop facilitation, and an exception-governance process. Separately, jumped into the in-flight program and became the engine of its backlog: 80+ accurate, build-ready user stories across Billing, Revenue, and DocGen — authored in a single week to keep developers continuously shipping.

Role: Strategy Lead & Experience Designer

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80 → 14
Templates consolidated
80+
Build-ready stories in one week
Off the Clock

A strategist who ships.

I pressure-test my own strategy skills by building real products end-to-end — AI-assisted, solo, in production.

SwingDesk

A full-stack swing-trading assistant: AI-generated trade signals, portfolio analysis, interactive charts, a trading journal with screenshot import, and a pre-trade vetting system built from lessons learned on real losing trades.

Next.jsTypeScriptAI SignalsChartingClaude Code

S&R Site Works CRM

A mobile-first PWA CRM for a working excavation business — lead pipeline with drag-and-drop kanban, Gmail and Drive sync, photo capture, and one-handed field usability. Scoped, designed, and built solo in days.

Next.jsSupabaseGoogle APIsPWAVercel
Why this matters for strategy work: I bring the same AI-assisted delivery methods into enterprise engagements — I pioneered using Claude Code to generate user stories from sparse documentation at Salesforce and became the internal go-to for AI-assisted delivery, training teammates on the workflow.
How I Work

Discovery-driven. Value-anchored. Executive-ready.

01 — LISTEN AT SCALE

Discovery & Synthesis

Jobs-to-be-Done interviews, ethnographic research, and co-create workshops — 83 interviews across five global regions in a single discovery. Ambiguity in, clarity out.

02 — CONNECT TO VALUE

Strategy & Roadmap

Current-state and future-state journeys with per-phase value drivers, so every design decision traces to a business outcome an executive cares about.

03 — MAKE IT REAL

Delivery & Adoption

Design systems, story sets with acceptance criteria, governance models, and executive readouts — through go-live, not just to the handoff deck.

Experience

A decade of enterprise experience work.

NOV 2021 — PRESENT

Senior Experience Consultant

Salesforce · Professional Services

Lead experience strategy and design workstreams for Fortune 500 transformation programs across manufacturing, healthcare, pharma, and cybersecurity. Own executive readouts, discovery at scale, and AI-assisted delivery methodology.

SEP 2018 — NOV 2021

Lead UX / Product Designer

Boeing

Defined UX architecture, strategy, and design governance for enterprise aerospace products. Led and mentored the design team while aligning Product, Engineering, and Business stakeholders.

JAN 2018 — JUL 2018

User Experience Designer

Quest Diagnostics

Balanced new-solution design and legacy modernization for healthcare technology serving diverse user populations.

JUN 2016 — JAN 2018

UX Designer & Researcher

Barkley

Independently ran and analyzed usability studies; redesigned the agency's discovery methodology to yield more insight in less time.

2014 — PRESENT

UI/UX Designer & Strategist

Freelance

Strategic counsel and hands-on design for clients seeking stronger customer relationships and revenue growth.

Credentials

Certified for strategy. Educated in humans.

Certifications & Recognition

  • Salesforce Certified Strategy Designer
  • Salesforce Certified Administrator
  • Salesforce Certified AI Specialist
  • Salesforce Certified AI Associate
  • Certified ScrumMaster (CSM)
  • Agentblazer Legend · Trailhead Double Star Ranger

Education & Leadership

  • M.A.S. Human Factors & Usability Testing — Missouri Western State
  • B.A. Industrial/Organizational Psychology — Penn State
  • Accelerate Leadership Development Program
  • Active Mentor — Salesforce Mentorship Program
  • Certified Interviewer
About

Kansas City. Two kids. A garage full of projects.

I started in industrial/organizational psychology and human factors — which means I've always cared less about how interfaces look and more about why people do what they do, and what a business can build around that truth.

A decade later, that lens has carried me from usability labs to executive readouts for $4B business units. The through-line: listen hard, connect experience to value, and stay hands-on enough to know what's real. I'm the strategist who still opens the IDE — lately with AI agents doing the heavy lifting.

Off the clock I'm a dad of two, a tinkerer, and happiest when something mechanical is partially disassembled in the garage.

Laszlo Rendas
  • Kansas City, MO — remote-first
  • Penn State → Missouri Western (Human Factors)
  • Mechanical tinkerer — builds and fixes things
  • Daily AI practitioner — Claude Code, Agentforce

Let's build the next thing together.

Open to strategy lead and experience leadership conversations — and always happy to talk shop about AI-assisted delivery.

lrendas@gmail.com LinkedIn ↗